h ALA4 Name RULES OF HOMEWORK: This is individual work. No group work accepted, You must explain your work. Highlights and headlines with no quality information for the answer will yield a ZERO. Explain your answers. Khalil Mahmoud and his 4 brothers started Mahmoudco Group 15 years ago. Today, they own a i. trucking company called MahmoudCo Trucking, a furniture company called MohmoudCo Furnishing, and a car dealership called MahmoudCo Cars. Mahmoudco Group recently opened a cosmetics company in Dammam which they called ii. MahmoudCo Cosmetics. Their idea was to produce "less expensive, available and affordable" Their 5-year goal was to become the affordable cosmetic brands for sale in the local market. cosmetics provider in the region. They produce their own lipstick brand called Jamila; eye shadow brand called Oyoun; hand cream brand called Na3ema. In their long-term plan (3-5years) they decided to open 10 retail stores in the major cities in the Kingdom to market their cosmetics brands in addition to contracting 3 major retailers in the region to carry their brand. MahmoudCo Cosmetics also bought Latifa brand from a competitor company going out of business. One year ago, the company sold Jamila Brand to a competitor. Questions Write a descriptive mission statement for Mahmoudco Cosmetics? (hint: refer to page 40 for ideas) (1pt) 1. 2. Of the 4 different strategies discussed in chapter 2, and from information in the case, which strategy BEST FITS Mahmoudco Cosmetics company? EXPLAIN. Refer to Figure 2.3 on page 43. (2pts) 3. Whom are Mahmoudco Cosmetics targeting (who is the target market)? Give a short description of whom the "perfect" customer for Mahmoudco Cosmetics would be. (1.Spts) 4. For Mahmoudco Cosmetics customers, what kind of purchase decision is it? EXPLAIN YOUR ANSWER (2pts) What does Mahmoudco Cosmetics company portfolio look like? DRAW A FIGURE THAT SHOWS THE COMPANY AND THE SBUS. (15 pts) 5 6. List and EXPLAIN 2 micro-environmental, and 2 macro-environmental elements that could affect the cosmetics business. (2 points) h ALA4 Name RULES OF HOMEWORK: This is individual work. No group work accepted, You must explain your work. Highlights and headlines with no quality information for the answer will yield a ZERO. Explain your answers. Khalil Mahmoud and his 4 brothers started Mahmoudco Group 15 years ago. Today, they own a i. trucking company called MahmoudCo Trucking, a furniture company called MohmoudCo Furnishing, and a car dealership called MahmoudCo Cars. Mahmoudco Group recently opened a cosmetics company in Dammam which they called ii. MahmoudCo Cosmetics. Their idea was to produce "less expensive, available and affordable" Their 5-year goal was to become the affordable cosmetic brands for sale in the local market. cosmetics provider in the region. They produce their own lipstick brand called Jamila; eye shadow brand called Oyoun; hand cream brand called Na3ema. In their long-term plan (3-5years) they decided to open 10 retail stores in the major cities in the Kingdom to market their cosmetics brands in addition to contracting 3 major retailers in the region to carry their brand. MahmoudCo Cosmetics also bought Latifa brand from a competitor company going out of business. One year ago, the company sold Jamila Brand to a competitor. Questions Write a descriptive mission statement for Mahmoudco Cosmetics? (hint: refer to page 40 for ideas) (1pt) 1. 2. Of the 4 different strategies discussed in chapter 2, and from information in the case, which strategy BEST FITS Mahmoudco Cosmetics company? EXPLAIN. Refer to Figure 2.3 on page 43. (2pts) 3. Whom are Mahmoudco Cosmetics targeting (who is the target market)? Give a short description of whom the "perfect" customer for Mahmoudco Cosmetics would be. (1.Spts) 4. For Mahmoudco Cosmetics customers, what kind of purchase decision is it? EXPLAIN YOUR ANSWER (2pts) What does Mahmoudco Cosmetics company portfolio look like? DRAW A FIGURE THAT SHOWS THE COMPANY AND THE SBUS. (15 pts) 5 6. List and EXPLAIN 2 micro-environmental, and 2 macro-environmental elements that could affect the cosmetics business. (2 points)
