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H ng.cengage.com ' . a MindTap - Cengage Learning Rebecca v i: CENGAGE I MINDTAP My Heme Problems: Chapters 12 and 14 Students with Early

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H ng.cengage.com ' . a MindTap - Cengage Learning Rebecca v i: CENGAGE I MINDTAP My Heme Problems: Chapters 12 and 14 Students with Early Classes Students without Early Classes Courses Coffee 73 63 Banana 55 105 Catalog and Study Tools Rental Options The marginal cost of coffee is 10 and the marginal cost of a banana is 40. College Success Tips The caf owner is considering three pricing strategies: Career Success Tips Help 1. Mixed bundling: Price bundle of coffee and a banana for 168, or just a coffee for 73. 2. Price separately: Offer coffee at 63, price a banana at 105. lee Feedback 3. Bundle only: Coffee and a banana for 128. Do not offer goods separately. Assume that if the price of an item or bundle is no more than exactly equal to a student's willingness to pay, then the student will purchase the item or bundle. For simplicity, assume there is just one student with an early class, and one student without an early class. Prioe Strategy Revenue from Pricing Strategy Cost from Pricing Strategy Prot from Pricing Strategy 1. Mixed Bundling S $ $ 2. Price Separately $ $ $ 3. Bundle Only $ $ $ Pricing strategy V yields the highest profit for the caf owner. Grade It Now Save & Continue

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