H1: There is no significant impact between Trust in the organization and Consumer Preferences and choices related to organizational use of their information. H2: There is no significant impact between Transparency in data collection and usage and Consumer Preferences and choices related to organizational use of their information. H3: There is no significant impact between the risk of identity theft and Consumer Preferences and choices related to the organizational use of their information. H4: There is no significant impact between History and perception of data breaches and Consumer Preferences and choices related to organizational use of their information. H5: There is no significant impact between Privacy communication and Consumer Preferences and choices related to organizational use of their information. H6: There is no significant impact between Customer vulnerability and Consumer Preferences and choices related to organizational use of their information. H7: There is no significant impact between Customer relationship and Consumer Preferences and choices related to organizational use of their information. H8: There is no significant difference between Age of respondents and Consumer Preferences and choices related to organizational use of their information. H9: There is no significant difference between Gender of respondents and Consumer Preferences and choices related to organizational use of their information. For each hypothesis please create a research