Question
H5. How should Coca Cola, with its flagship product not being seen as the healthy choice sustainably navigate the future path, considering how a consumer's
H5.
How should Coca Cola, with its flagship product not being seen as "the healthy choice" sustainably navigate the future path, considering how a consumer's long-term benefits will decrease (diabetes? obesity?) despite immediate enjoyment (refreshing taste!) if he/she continues to drink Coca Cola? Use marketing terminology please!
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Cases In Hospitality Management A Critical Incident Approach
Authors: Timothy R Hinkin
1st Edition
0471112178, 9780471112174
