Hackert, A & Brookman, J. (2014) Breadmaking 101: Pricing for Profits. Journal of Critical Incidents 7.Retrieved fromhttps://bi-gale-com.ezproxy.library.berkeley.org/global/article/GALE%7CA394182720/04ea29523bbf32ddfa8cd4ef050ac49f?u=berkeleycoll

case question:

1)Analyze the financial situation

2)Analyze competitive environment

a.What is the structure of the market and does the business have pricing power?

b.Is there sufficient product differentiation among the competitors?

c.Is market entry by newcomers easy or difficult?

3)Based on your analysis of 1) and 2) above, clearly articulate Karen's core business problem?

4)Based on your learning on pricing and price discrimination, develop alternate pricing strategies for the firm?

5)Do you detect any problems with the decision-maker?

6)Assess the risks to the business in Karen's current thinking.

7)What risks do you perceive with your recommended business model?