HAIER GROUP - Internationalisation Strategy

1. What are the main features of Haier'sinternationalisation strategy since the early 1990s and how does it differ from the pattern of internationalisation typicalof Western enterprises?

2. How successful has Haier'sinternationalisation strategybeen and why?

3. What are the principalfeatures of Haier'smanagement system and how do they differ from those traditionally deployedby Western companies? What lessons might be drawn by a) other Chinese companies and b) by Westernenterprises?