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Haier Group: Reinventing the industrial corporation (Textbook pg. 490) 1. What are the main features of Haier's strategy and management system since the early
Haier Group: Reinventing the industrial corporation (Textbook pg. 490) 1. What are the main features of Haier's strategy and management system since the early 1990s? 2. What is distinctive about Haier's strategy over this period in particular, how does its internationalization diverge from the pattern of international development typical of Western enterprises? 3. What are the principal features of Haier's management system? How do Haier's principles and management methods differ from those deployed by Western companies? What lessons might be drawn (a) by other Chinese enterprises and (b) by Western enterprises? 4. To what extent is Haier's management system (especially its rendanheyi model) applicable more widely-especially within a Western business contextand to what extent is the product of a unique company situation and Zhang Ruimin's personality and style?
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