HAIR LOSS PRODUCT Client just completed a survey to make a customer analysis and based on the data below, they need to analyze in order to conduct a market segmentation for a new startup: an all-natural and holistic hair loss supplement. They have two core products, one for men and one for women, which are both priced at $75 / month and currently marketed through direct-to-consumer online channels. The clients research objectives are simply:

1. Review data tables and identify which segments (Women 1, Women 2, Women 3, Women 4 and Men 1, Men 2 and Men 3) to target for an upcoming PR event campaign in order to receive the greatest ROI and lowest customer acquisition cost.
2. Make an executive-ready PowerPoint presentation (up to five slides max, not including the title slide) that provides a recommendation on which segment(s) the company should target. Assume the audience of the presentation is the CEO + Board of directors.

The brief should cover:

• Which segment(s) to target, and why?
• Help the board get to know the target segments for the upcoming PR EVENT.