Hallmark Cards, Inc. v. Murley, 703 F.3d 456 (2013),

1. Help me explain the parties involved in this case., and expand on the facts of the Case, and Business Reasons for the Dispute?

2. What was the issue to be Decided and The Analysis of the Issue by the Eighth Circuit Court of Appeals

3What would be the reason for Holding of the Court, The Reasons for the Holding, and The Implications for Business?