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Halo Rain Gear sells monogrammed umbrellas on Etsy. Halo Rain Gear is currently selling 1 , 8 0 0 umbrellas a month at a price
Halo Rain Gear sells monogrammed umbrellas on Etsy. Halo Rain Gear is currently selling umbrellas a month at a price of $ per umbrella. The variable cost of each umbrella sold includes $ to purchase the merchandise from suppliers and a $ commission paid to Etsy. Fixed costs are $ per month. The company is considering raising the selling price of each umbrella to $ but believes the number of umbrellas sold would drop by as a result of the price increase. Should Halo Rain Gear raise the selling price of its umbrellas?
Begin by preparing the contribution margin income statement at the current selling price of $ per umbrella.
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