Hanes is launching a new advertising campaign. Within the first six months of the campaign, the media planners want the new advertisement$$s $\_\_\_\_\_$ to be $25\%$ of the target market and the $\_\_\_\_\_$ to be four times.

a$.$

goal; multiplier

b$.$

range; rate

c$.$

reach; frequency

d$.$

impact; recurrence

e$.$

exposure; repetition