Hank's Hamburgers plans a promotional discount on cheeseburgers for two weeks, reducing the price from $5.00 to $4.00. Advertising costs $1500. Hank expects cheeseburger sales to increase by 30%, while hotdog sales may decline by 15%. Weekly data are:

• Cheeseburgers: Sales Price: $5.00, Variable Costs: $2.50, Sales Volume: 600
• Hotdogs: Sales Price: $3.50, Variable Costs: $1.75, Sales Volume: 700

Requirement: Assess the financial impact and advise if Hank should proceed.