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Hans Gill, a local restaurant owner in Bukit Damansara is launching a new menu and would like to advertise in the local leisure magazine and

Hans Gill, a local restaurant owner in Bukit Damansara is launching a new menu and would like to advertise in the local leisure magazine and the local daily newspaper. Due to budget constraints, he could only choose one.

As the Marketing Manager of the restaurant, you have been requested by Hans Gill to identify the strengths of the magazine and limitations of magazine advertising.

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