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Hans is the CEO of a women's shoe manufacturer. For many years, his organization has been very successful at producing huge quantities of the most
Hans is the CEO of a women's shoe manufacturer. For many years, his organization has been very successful at producing huge quantities of the most popular shoe styles, which are then sold in shoe and department stores across the country. A few years ago, in response to increasing competition, Hans decided his company should also produce specialty, "on trend" shoes, which typically sell for just one season. The demand for these shoes is far lower than it is for the classic styles, but his projected profit margins for these highly desirable styles are quite appealing. Since then, however, the plant has struggled to adapt to the new strategy. Using Woodward's theories, how would Hans diagnose the
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