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Happy Nemo Resto, a father-and-son seafood restaurant in Wellington City, is concerned with improving its service. In particular, the restaurant wants to assess whether
Happy Nemo Resto, a father-and-son seafood restaurant in Wellington City, is concerned with improving its service. In particular, the restaurant wants to assess whether customers are satisfied with current service. They are thinking about conducting a survey, but are not sure whether to choose personal interviews, telephone interviews, or internet surveys. One of the owners has approached you for advice. (a) Briefly describe one possible Management Decision Problem (MDP) and identify two possible Marketing Research Problem (MRPs) for Happy Nemo Resto. [10 marks] (b) What are the advantages and disadvantages of each approach (personal, telephone and internet surveys) for Happy Nemo Resto? (c) Which type of survey would you recommend being conducted? Briefly explain how it should be conducted. [10 marks] [10 marks]
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