Question
Happy Valley Software has developed a new meteorology software package that will likely revolutionize the weather forecasting industry. They are looking to market the software
Happy Valley Software has developed a new meteorology software package that will likely revolutionize the weather forecasting industry. They are looking to market the software to the following three segments:
Governmental applications (500 customers) Scientific focused companies (1,500 customer) Media outlets (TV, radio) (5,000 customers)
Further, assume for simplicity that:
Maximum willingness to pay (price) for each segment and package marginal costs to produce the software package are presented in table below. There are no additional costs of market development. There are no fixed costs incurred for setting up each package class. Assume that segments that receive zero surplus, still will buy the package. If customers get the same surplus from two versions, they will buy the Premium version.
They have developed the following two versions of the software:
Premium
Weather-Guesser
Marginal Cost = $10,000
Marginal Cost = $1,250
Segments
Maximum willingness to pay
Maximum willingness to pay
Government
$100,000
$30,000
Scientific
$65,000
$10,000
Media
$20,000
$7,500
Question X7 Based on the information provided in question 24, what is the maximum revenue generated for the Weather-Guesser Version, based on your price calculated above, assuming only one version is sold? (Provide answer in dollars.)
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