hapter 8 Pricing and Other Product Management Decisions 18-18. Product Pricing: Single Product Assume that you plan to open a soft ice cream franchise in a resort community during the sumime months. Fixed operating costs for the three-month period are projected to be $9,080. Variable costs per serving include the cost of the ice cream and cone, $0.75, and a franchise fee payable to Austrian lce AG, $0.23. A market analysis prepared by Austrian Ice indicates that summer sales in the resort com- munity should total 24,000 units. Required Determine the price you should charge for each ice cream cone to achieve a $25,000 profit for the three-month period