harinder began making wooden writing utensils as a hobby until manpreet recognized harinder's talent. manpreet immediately ordered 250 pens and pencils of various styles to be displayed in his shop's showcase. within three months, the writing utensils were a hit! harinder had never thought of marketing his talent but manpreet's enthusiasm and the recent sales were enough to change hts mind. with limited resources, harinder contacted three additional specialty shops within 100 miles. he explained his manufacturing processes and engraving options to each. all three shops' owners placed a trial order. within two months, just prior to the holiday season, each shop owner placed an additional order. harinder was ecstatic! "i figured business would slow down after that," harinder stated, "but in february i was contacted by e distributors. at that point, i had to make a huge decision about how far i wanted to go with this business." e distributors provided products for school fundraisers in a server state area. harinder was offered a two-year contract and immediate inclusion in e's promotional flyer. harinder accepted the offer and, along with it, the responsibility to produce thousands of wooden pens and pencils. "i had to get a grip on the magnitude of this project!" harinder added. "i couldn't grow out of control. i was already working to capacity." harinder decided to place his major focus on the large contract with e distributors. however, to avoid placing his total emphasis with one customer, harinder continued nurturing his four previously established accounts without targeting any additional customers. "at this point, i had set up an assembly line in a rented building," harinder explained. "i had to hire three full-time employees to work the line while i managed the customer orders and purchased materials." harinder paused, "but i can't take the e distributors project for granted. it might not always there. i'll have to have a good alternate plan if that day comes." discuss harinders segmentation, targeting and positioning strategy? in your opinion what alternate marketing plan should harinder work on?