Harley Davidson - Case # 2

1. What are the possible impacts of the brand co-creation Harley Davidson has introduced, and the associated challenges?

2. Are the Harley Davidson co-creation initiatives rightfully integrated with stakeholder expectations?

3. What is the objective of the Harley Davidson Connect service? How is this objective performing an instrumental role in the co-creation process of Harley Davidson?

4. Considering needed changes in the motorcycle industry, is the co-creation model sustainable?

5. What are other ways that Harley Davidson senior management should look to improve its brand image and reverse declining sales? Is co-creation needed for other areas as well?