Harley Davidson is an American icon that came to dominate its market for much of its early history, then almost went bankrupt when the Japanese motorcycle companies entered the US market. Harley Davidson is trying to revitalized to regain its dominant position in the heavy weight segment of the U.S. motorcycle industry.

1.What are challenges facing Harley-Davidson as it enters the 21st century? Is Harley losing its magic? What should Harley do to stay relevant?