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Harley-Davidson, Indian, Excelsior, Henderson, BMW, Honda, Moto Guzzi, Yamaha, Suzuki, Triumph and Victory are some of the firms currently competing for business in the cruiser
Harley-Davidson, Indian, Excelsior, Henderson, BMW, Honda, Moto Guzzi, Yamaha, Suzuki, Triumph and Victory are some of the firms currently competing for business in the cruiser motorcycle category. Therefore, the ________ for cruiser motorcycles is high a. consumer inertia b. competitive intensity c. relational switching costs d. procedural switching costs
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