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Harold McWilliams owns and manages a general merchandise store in a rural area of Virginia. Harold sells appliances, clothing, auto parts, and farming equipment, among
Harold McWilliams owns and manages a general merchandise store in a rural area of Virginia. Harold sells appliances, clothing, auto
parts, and farming equipment, among a wide variety of other types of merchandise. Because of normal seasonal and cyclical
fluctuations in the local economy, he knows that his business will also have these fluctuations, and he is planning to use CVP analysis
to help him understand how he can expect his profits to change with these fluctuations. Harold has the following information for his
most recent year. Cost of goods sold represents the cost paid for the merchandise he sells, while operating costs represent rent,
insurance, and salaries, which are entirely fixed.
Required:
Answer the questions below. Do not round intermediate calculations.
What is Harold's contribution ratio? Use your answer as a percentage rounded to decimal places ie
What is Harold's breakeven point in dollars, using the contribution margin ratio CMR
What is Harold's margin of safety in dollars?
What is Harold's margin of safety ratio percentage
What is Harold's contribution margin and margin of safety in dollars if sales should fall by $ to $Do not round
intermediate calculations.
New contribution margin:
New margin of safety:
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