Harrison Holdings, Inc. (HHI) is publicly traded, with a current share price of $33 per share. HHI has 27 million shares outstanding, as well as $68 million in debt. The founder of HHI, Harry Harrison, made his fortune in the fast food business. He sold off part of his fast food empire, and purchased a professional hockey team. HHI's only assets are the hockey team, together with 50% of the outstanding shares of Harry's Hotdogs restaurant chain. Harry's Hotdogs (HDG) has a market capitalization of $802 million, and an enterprise value of $1.02 billion. After a little research, you find that the average asset beta of other fast food restaurant chains is .78 . You also find that the debt of HHI and HDG is highly rated, and so you decide to estimate the beta of both firms' debt as zero. Finally, you do a regression analysis on HHI's historical stock returns in comparison to the S&P 500, and estimate an equity beta of 1.34 . Given this information, estimate the beta of HHI's investment in the hockey team.

HHI's asset beta is what?