Harrison Hudson, president and founder of Hudson Coffee Company, new -product meeting with his marketing staff F.Marvin Schwartz, Marketing Manag discussing the need to develop a marketing plan for Colombian Coffee Cooler, the p brand name for a new product line of iced-coffee drinks. The line was to inclu flavours; standard coffee, Swiss chocolate, Mocha, espresso and amaretto, Schwartz ex that the marketing of the canned iced-coffee line was designed to be similar to the ma strategies used by most soft drink marketers. As Hudson listened to the presentation of some plans that he already had di with Schwartz, he remembered that 5 years earlier he had returned to his Alma Mat football weakened. He had been appalled that Sunday morning in the Notre Dame union to see students ordering doughnuts and coke or Dr Pepper rather than coffee f breakfast drink. It was a tremendous shock. That weakened had a major impact on H thinking. The importer and blending of exclusive coffees, manufacturer of coffee po Notre Dame alummes began to think that the growth era for coffee was over. Schwartz indicated that soft drink consumption now exceeded 30 gallons per per year and was substantially more among preteens and teen-agers. He estimated t drink consumption now made up 30 percent of the beverage market. He pointed out, ho that the public was not consciously aware of this extremely large volume. Hudson saw canned iced coffee as an opportunity to compute in the sof market. He thought it was a product that would bring Hudson coffee into the soft dri However, he was unsure whether there was adequate demand for the product line. Questions 1 . If you were a marketing research staff member attending this meeting, how would you define the research problem? 2. Write a detailed statement of the research objectives for the Colombian coffee cooler project. What type of information might be acquired using primary data and secondary