Question
Harrods Limited is a London high street private fashion company. Just like many businesses, the retail industry has been affected by the recent COVID-19 pandemic.
- Harrods Limited is a London high street private fashion company. Just like many businesses, the retail industry has been affected by the recent COVID-19 pandemic. The senior management of Harrods Limited has asked you to prepare a brief report based on Table 1: Peer Comparison of key ratios provided below.
You should highlight the main areas of differences, whether favorable or unfavorable, between Harrods and their peers. You should use whichever ratios you feel help to make the key points. Marks will be given for demonstrating an understanding of what the ratio means, both to the company and the industry and what it is indicating in this particular analysis. You are not expected to have any knowledge of these companies but you should show the link between the various ratios and how they reflect the performance of the business and the industry.
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- Discuss any THREE shortcomings of ratios as a means of analysing a companys performance. (
- All other things remaining the same, what will be the immediate effect, if any, of the following on the specified ratios? Justify your answer.
- Revaluation (i.e. upwards) of land and buildings on the return on capital employed and gearing ratio.
- Overstatement of closing inventory on the gross profit margin and acid test.
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