Harry Markopolos: Why Didn't Anyone Heed His Warnings? When you h ear the name Bernie Madoff, what comes to As you read this chapter mind? For m any people the name Madoff is synonymous ith the phrase Ponzi scheme. Through smooth talk See if you can (a) analyze Markopolos's ng and deception, Madoff managed to steal more than use of an informative memo and de $50 billion of investors' money. Could he have been termine its appropriateness in