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Harvard's Less is More... Case Study on Using Subtraction Method for Laundry Detergents o Identify the function of that component. o Remove the component. o

Harvard's "Less is More..." Case Study on Using Subtraction Method for Laundry Detergents

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o Identify the function of that component. o Remove the component. o Visualize the resulting form of the product. o Consider whether there are needs that a detergent without the removed component might fulfill. o Consider whether there are any obstacles to overcome in implementing the new product. o Present the ideas and discuss the possible new products that might emerge from this process. o Select and describe one real world product not mentioned in the case that grew out of application of the Subtraction Method. . Develop a creative presentation using a medium of your choice to share your team findings

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