Harvey Norman

Consider their presence in Australian

market only. Examine their website and

social media presence (including LinkedIn,

Facebook, Twitter and any others).

Analyse the impact of Social Media on

their core business. For this purpose, you

will need to follow these steps.

2. Identify all their social media channels and what they are being used

for (for

example, they may be using social

media for recruitment, marketing, sales,

creating a presence and increasing the

reach etc)

3. Analyse how each of these channels

are being used by the business and

report this.4. Establish the positives and

negatives of the use of social media.

Identify any

issues or problems with the current social

media usage. 5. Identify additional social

media channels that can be used to

enhance their

business and profits.

6. Provide clear recommendations with a

forward planning strategy as to what the

business should do, with justifications.

This may include removing some channels that are not reliable, adding on

more channels or a better mix, etc. 7.

Tables, graphs, visuals may be used as

embedded in the text.

8. References will be as per Harvard

Referencing style, in text citations and a

list

of references.