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hat is not an important characteristic of a marketing plan identified in the textbook? Multiple Choice It should be based on the hopes and dreams

hat is not an important characteristic of a marketing plan identified in the textbook?
Multiple Choice
It should be based on the hopes and dreams of the organization.
It should be simple and short.
It should provide a strategy for accomplishing the company mission or goal.
It should specify performance criteria that will be monitored and controlled.

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