(+)HAT301: Attraction and Event Management Case study: Australian Open (https://ausopen.com) - * Applying the Event Life Cycle concept to a real event, students will analyse the core events management principles used to create, design, and plan sustainable events* - Presume that you are working for the event that your workshop facilitator assigned to you in the first assessment as the event planning specialist. The management team of this event wants to determine if the event has left a sustainable legacy for future tourism growth: - Question 1: conducting further research about the assigned event to critically examine the long-term destination positioning, post-event venue management and tourism product development. More specifically, critically examine the following aspects: Domestic and/or international attention due to events' media coverage. Positive and negative impacts on destination's image as the result of this event. Destination's plans to capitalise on the events' benefits to develop other tourism products