Hatfield Medical Supplies's stock price had been lagging its industry averages, so its board of directors bro

new CEO, Jaiden Lee. Lee had brought in Ashley Novak, a finance MBA who had been working for a consult

company, to replace the old CFO, and Lee asked Ashley to develop the financial planning section of the stra

In her previous job, Novak's primary task had been to help clients develop financial forecasts, and that wa

reason Lee hired her.

Novak began as she always did, by comparing Hatfield's financial ratios to the industry averages. If any rat

substandard, she discussed it with the responsible manager to see what could be done to improve the situ

following data shows Hatfield's latest financial statements plus some ratios and other data that Novak pla her analysis.

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