Question
Haval's new Funky Cat, or Ora, is on its way to South Africa, promising to be Mzanzi's cheapest new electric vehicle yet. News24 Motoring contributor
Haval's new Funky Cat, or Ora, is on its way to South Africa, promising to be Mzanzi's cheapest new electric vehicle yet. News24 Motoring contributor Marnus Hattingh sampled the fun city slicker in Australia but requires you as a marketing specialist to advise if the new offering is a fit for the South African market.
Question
Haval can choose to become a house of brands or a branded house. Discuss the two brand architectures and recommend the appropriate structure for Haval stating the resulting benefits. Your discussion should show the essence of correctly naming a brand.
P.S please do not copy from AI or chatgpt thanks
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started