Question
Have you ever wondered if you were paying a bit too much for those tickets you've been buying from Ticketmaster?Well, joint undercover research by the
Have you ever wondered if you were paying a bit too much for those tickets you've been buying from Ticketmaster?Well, joint undercover research by the CBC and the Toronto Star has revealed some disturbing news. It appears that Ticketmaster is permitting high volume scalpers to use its TradeDesk system. Scalpers can buy significant volumes of tickets and then upload them quickly to Ticketmaster for resale through the TradeDesk tool. This increases prices for the fans. Meanwhile, Ticketmaster earns a commission on both ends, helping its profitability.
Discussion Questions:
1) Have you ever used Ticketmaster or similar ticket seller? What has been your experience?
2) Do you think that this practice employed by Ticketmaster is ethical?
3) Discuss this situation in terms of the ethical framework- who does this situation impact? Who does it benefit or harm? If you were a key decision maker- what would you do?
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