Have you identified who you are and how you want to represent yourself to a prospective employer? After watching the brief Defining Your Career Path video (3 minutes), In Week 7: Step 1. Developing your personal brand is the first step in your job search strategy - one you will continue to develop throughout your career. Your personal brand tells the story of you. It is what helps you stand out from the crowd - the competition you will encounter for any opportunity you wish to pursue. What unique skills and abilities will you bring to the role? Personality assessments can be helpful, if you aren't sure where to begin