Havel says the grocer doesnt believe what is on the sign and indeed, he says the grocers customers will barely notice it. But Havel maintains

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Havel says the grocer doesn’t believe what is on the sign and indeed, he says the grocer’s customers will barely notice it. But Havel maintains that the sign serves a specific function. How would you describe the “function” of the sign? What do you think Havel is trying to get at here?