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Having a good understanding of the concept of vertical integration, and why some firms pursue this strategy while others outsource some of their activities, considering
Having a good understanding of the concept of vertical integration, and why some firms pursue this strategy while others outsource some of their activities, considering what you know about Gap and Zara's strategies:
a)What is a value chain? Which activities do you think are typically included in the value chain of a clothing manufacturer such as Zara or Gap?
b)Provide one reason why Zara decided to vertically integrate its manufacturing and design activities
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