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Having a problem with this question? Thank you IS CHICKEN A GOOD LOSS LEADER? Please show complete calculations-Thank you As a pricing analyst for the
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IS CHICKEN A GOOD LOSS LEADER? Please show complete calculations-Thank you As a pricing analyst for the Value Supreme grocery chain, you are asked to prepare the analysis of a proposal to price whole frying chickens low in order to attract shoppers to VALUE SUPREME stores. The current price for whole fryers is $.89 per pound. The proposal is to set a promotional price of $.59 per pound. The wholesale cost of the fryers, prepackaged and ready for sale, is $.55 per pound. By tracking past changes in sales of chicken with changes in sales of other grocery products (how would you do this?), you discover that each one pound change in the sales of whole fryers is associated with the following changes in the sales of other products: Product Dollar Change $CM Fruits and Vegetables $+.154 50% Packaged Groceries +.692 20% Frozen Foods +.114 33% Other meat including chicken parts -.250 40% 1. If this past relationship between sales of whole fryers and increased sales of other goods holds, by how much must chicken sales increase to make this price promotion profitable and could this store have profitably promoted whole fryers at $.49 per poundStep by Step Solution
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