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Having just started your new job at HKTVmall as a business analyst in the marketing division, you are asked to predict customer's responding behavior if
Having just started your new job at HKTVmall as a business analyst in the marketing division, you are asked to predict customer's responding behavior if they receive a coupon via online promotion using the data such as customerproductcouponrelated features. Please develop your approach creatively to address this problem following the steps in the data analytical process. Hints: define the target variable with as little ambiguity as possible; for this problem, what would be an instanceexample and what features are relevant in your data; what models would you plan to use?Having just started your new job at HKTVmall as a business analyst in the marketing division, you are asked to predict customer's responding behavior if they receive a coupon via online promotion using the data such as customerproductcouponrelated features. Please develop your approach creatively to address this problem following the steps in the data analytical process. Hints: define the target variable with as little ambiguity as possible; for this problem, what would be an instanceexample and what features are relevant in your data; what models would you plan to use?
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