Having said that, there are many barriers to international trade, these can be dened as cultural, geographical, lingual, political or any number of other barriers. International marketer should always consider these dissimilarities and address them correctly before venturing in to a new market. Some of the main factors that company must consider when expanding to a foreign market is, political stability, growth of economy and improved business environment of the targeted market. Sales potential can be determined by identifying Finn's capability to learn and to adopt quickly, itsdepth understanding of opportunities and threats, focus on most attractive market segments, strong relationship with reliable and qualied partners and distributors, professional and well trained local management and staff