Having worked through the content in this unit, you should now have a good understanding of the
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Question:
Having worked through the content in this unit, you should now have a good understanding of the concept of vertical integration, and why some firms pursue this strategy while others outsource some of their activities.
Considering what you now know about Gap and Zara's strategies, answer the following question:
Do you think Gap should try to emulate Zara and pursue vertical integration? Justify your answer.
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