Hayes Company operated at normal capacity during the current year, producing 53929 units of its single product. Sales totaled 43419 units at an average price of $23.23 per unit. Variable manufacturing costs were $9.14 per unit, and variable marketing costs were $5.35 per unit sold. Fixed costs were incurred uniformly throughout the year and amounted to $198830 for manufacturing and $75151 for marketing.

If Hayess variable manufacturing costs unexpectedly increase by 10%, what is the new unit selling price that would yield the same contribution margin ratio as before the cost increase?

Select one:

a. $25.55

b. $24.09

c. $23.23

d. $24.70