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he buying decision process starts with _ _ _ _ _ _ _ _ , in which the buyer spots a problem. information search impulse
he buying decision process starts with in which the buyer spots a problem.
information search
impulse purchases
alternative evaluation
buyer's remorse
need recognition
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Operations Management An Integrated Approach
Authors: R. Dan Reid, Nada R. Sanders
5th edition
111915880X, 1119158806, 9781118323632, 1118122674, 978-1118122679
