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he company is planning to introduce a new vase, Celica of which the selling price and variable cost of RM85.00 and RM45.00 respectively. The proposed

he company is planning to introduce a new vase, Celica of which the selling price and variable cost of RM85.00 and RM45.00 respectively. The proposed production of Celica is 3,000 vases monthly and the sales mix of the Flora and Celica is planned at 60% (Floral) and 40% (Celica). The introduction of Celica in the market resulted the fixed cost increased by RM15,000.

(i) Table showing cumulative profit for Flora and Celica.

Product

Sales Volume

Cumulative Sales Volume

Total Contribution

Cumulative Contribution

Cumulative Profit

Flora

2,000

2,000

5,900

5,900

(1,500)

Celica

3,000

5,000

120,000

123,900

105,000

(ii) Indicate the BEP (In units) on the chart drawn.

Flora

Celica

Sales

2,000

3,000

Sales Mix

60%

40%

Sales Price

50.2

85

Variable Cost per unit

47.25

45

Contribution per unit

2.95

40

Total Fixed Cost

20,900

Therefore, weighted contribution margin; (0.6 x 2.95) + (0.4 x 40) = RM 17.77

Thus, Break Even Point in units; 20,900/25.18 = 830 unit.

BEP (in Unit)

=

Fixed Cost

Unit Contribution Margin

=

20,900

17.77

=

1,176 units

Required

(a) Advise company the options available in setting up the selling price of these two vases. (5 Marks).

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