Question
he company is planning to introduce a new vase, Celica of which the selling price and variable cost of RM85.00 and RM45.00 respectively. The proposed
he company is planning to introduce a new vase, Celica of which the selling price and variable cost of RM85.00 and RM45.00 respectively. The proposed production of Celica is 3,000 vases monthly and the sales mix of the Flora and Celica is planned at 60% (Floral) and 40% (Celica). The introduction of Celica in the market resulted the fixed cost increased by RM15,000.
(i) Table showing cumulative profit for Flora and Celica.
Product | Sales Volume | Cumulative Sales Volume | Total Contribution | Cumulative Contribution | Cumulative Profit |
Flora | 2,000 | 2,000 | 5,900 | 5,900 | (1,500) |
Celica | 3,000 | 5,000 | 120,000 | 123,900 | 105,000 |
(ii) Indicate the BEP (In units) on the chart drawn.
| Flora | Celica |
Sales | 2,000 | 3,000 |
Sales Mix | 60% | 40% |
Sales Price | 50.2 | 85 |
Variable Cost per unit | 47.25 | 45 |
Contribution per unit | 2.95 | 40 |
Total Fixed Cost | 20,900 |
Therefore, weighted contribution margin; (0.6 x 2.95) + (0.4 x 40) = RM 17.77
Thus, Break Even Point in units; 20,900/25.18 = 830 unit.
BEP (in Unit) | = | Fixed Cost |
| |
|
| Unit Contribution Margin |
| |
| = | 20,900 |
| |
|
| 17.77 |
| |
| = | 1,176 units | ||
Required
(a) Advise company the options available in setting up the selling price of these two vases. (5 Marks).
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