he Cottage Store Restoration and 10th Anniversary Celebration

Executive Summary:
 

"The Cottage" is gearing up to celebrate its 10th anniversary in 2024. In light of this milestone, our aim is to transform our store into an iconic destination known for its unique and practical offerings and experiences. A core component of this initiative will be a renewed focus on our social media strategy, given our current low visibility on platforms such as Facebook and Instagram.

Objectives: Build a strong and active social media presence on key platforms, particularly Facebook and Instagram.

Digital Marketing Strategy:

1) Social Media
2) Billboards

Our budget is $20K. 

1) For social media, can you make a "blocking chart" including all the social media ads and google ad campaign (in details) 
*With financial projections* 

The time for ads campaign will be January 2024 to May 2024. 

2) For billboards include it in blocking chart and how we can contact people for having our personal billboard and it financial projections with the amount of time. 

Im uploading some picture of the cottage and our social

Visit "https://thecottagehavelock.com" 

You can find the socials of the business too.