he creation of the company, LegitLink, (fake website) is a service as a software company who is creating a space for sex workers to connect with business lawyers and professionals that are equipped to help them with their business needs.

1. Marketing Strategy (direct sales vs. marketing, strategic partners, sales channels) (Audience- target to customers (D2C or B2B) and how we are targeting that) (paid acquisition versus unpaid - are we paying for marketing like ads? Search engine marketing? SEO? Social Media ads? Social Media Organic? Public relations? Content Marketing?)

(Ideas from business of lawyering: Describe the geographic market you will serve, including its size and any growth trends you can identify. The use of footnotes is recommended to back up your analysis. Describe the types of lawyers, firms, and practice areas that you expect to compete with. Describe where your service is positioned in terms of specialization v. volume? Include a SWOT Analysis?) (how to address barrier to entry - how to recruit the first professionals and first users)

2. Product-Market Fit (where does this product sit within the market? Are there any key distinguishing factors (between your product and others)? Do you expect to face any competition or disruption from non-lawyers and non-law firms?

- It would be worth maybe considering platforms like Fivver as competition as well since they offer the pairing services we are aiming for but without the vetting and specific focus on one industry (sex industry)