he Custom Bike Company has set up a weighted scoring matrix for evaluation of potential projects. Below are five projects under consideration. Criteria Strong sponsor Supports business strategy Urgency 10% of sales from new products Competition Fill market gap Weight 2 3 5 3 1 3 Project 1 10 2 7 4 8 7 Project 2 8 10 10 6 7 3 Project 3 5 8 7 3 8 7 Project 4 9 8 8 4 4 2 Project 5 2 6 1 2 4 1 Using the scoring matrix above, what score would you give to each project?

Project 1___ Project 2___ Project 3___ Project 4___ Project 5___

Which project would you choose first?