he five most common modes of international market entry: exporting, licensing and franchising, acquisition, partnering (or strategic alliance) and establishing a new subsidiary. Each entry mode has advantages and disadvantages, and by understanding these, organizations can avoid the high costs of establishing operations in a new international market.

Compare and contrast some of the specific details of McDonalds mode of entry in comparison with Starbucks.

Looking at Starbucks and McDonalds, can you recommend a different mode of entry that would have been more successful?