he marketer may expand brand awareness by HINT Think about the ARM HAMMER example and product hacks from class suggesting new ways to use the product introducing new products under new brand names pursuing an upward brand extension strategy introducing a new model of the product pursuing a downward brand extension strategy

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he marketer may expand brand awareness by HINT  Think about the ARM   HAMMER example and  product hacks  from class  suggesting new ways to use the product introducing new products under new brand names pursuing an upward brand extension strategy introducing a new model of the product pursuing a downward brand extension strategy

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he marketer may expand brand awareness by HINT: Think about the ARM & HAMMER example and product hacks from class. suggesting new ways to use

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