he National Collegiate Athletic Association (NCAA) controls the market for college athletes. It sets the amounts paid to these athletes below what they would be in a competitive market and ensures that colleges do not violate the rules that it lays down. Who benefits and who loses from the NCAA's control of the market for college athletes? Question content area bottom Part 1 _______ benefit and _______ lose from the NCAA's control of the market for college athletes. A. Fans; colleges B. Student athletes; colleges and coaches C. Coaches; colleges D. TV networks that carry football bowl games; fans E. Colleges and coaches; student athletes