Question
he owners of the Westfield Mall wished to study customer shopping habits. From earlier studies, the owners were under the impression that a typical shopper
he owners of the Westfield Mall wished to study customer shopping habits. From earlier studies, the
owners were under the impression that a typical shopper spends 0.75 hour at the mall, with a standard
deviation of 0.10 hour. Recently the mall owners added some specialty restaurants designed to keep
shoppers in the mall longer. The consulting firm, Brunner and Swanson Marketing Enterprises, was hired to
evaluate the effects of the restaurants. A sample of 45 shoppers by Brunner and Swanson revealed that the
mean time spent in the mall had increased to 0.80 hour.
a. Develop a test of hypothesis to determine if the mean time spent
in the mall changed. Use the .10
signiFcance level
b. Suppose the mean shopping time actually increased from 0.75
hour to 0.79 hours. What is the
probability of making a Type II error?
(Round your answer to 4
decimal places.)
c. When Brunner and Swanson reported the information in part (b)
to the mall owners, the owners believed
that the probability of making a Type II error was too high. How
could this probability be reduced?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started